Most people check the reviews before trying a new restaurant or reading a book. If you’ve ever purchased a high-dollar electronic device like a TV, laptop, or gaming system, you want to know what others thought. So you delve into the reviews and determine whether the restaurant, book, or home entertainment system is worth your investment. Hearing the opinions of those who’ve had the experience is valuable input and, ultimately, plays a role in your decision.
The same is true when individuals seek out a job in the healthcare sector. Astute job candidates know the best way to learn about potential employers is to read reviews. Multiple platforms exist to help job seekers discover what other current and former employees think about things like workplace culture, communication, and the healthcare organization’s commitment to its employees.
Moreover, positive reviews from current or former nursing staff have a significant impact on recruitment. Those candidates looking for a new job are attracted to potential employers whose healthcare organization yields good reviews from their work staff. These reviews highlight things like workplace culture, career development support, ongoing commitment to employee satisfaction, and trust.
How Your Organization Can Improve Recruitment Through Reviews
The impact of employer reviews on healthcare recruitment can’t be discounted. Here are some of the areas on which your healthcare organization must focus to earn positive and engaging reviews.
- Highlight Your Positive Workplace Culture: Ensure a satisfying experience for your employees through your values and culture. Make sure your nurses can perform their jobs to the best of their ability and prioritize patient care through your continued support.
- Build Trust and Transparency: Nothing builds trust in an employer more than a dedication to transparency and respect. This alone underscores your commitment to your employees and provides them with solid ground on which to build their careers.
- Address the Needs of Your Nursing Staff: Your healthcare organization earns a gold star review when your current or past employees highlight the benefits of working for a company that understands their needs. Meeting the needs of your nurses through prioritizing work-life balance, flexible shifts, career development, and fostering a sense of community in your employees is sure to grab the attention of any job seeker.
- Understand the Needs Across Generations: As the last of the Baby Boomers looks toward retirement it’s crucial to embrace the values and needs of the newer generations coming to fill the void. All generations value benefits like health insurance and PTO, but other aspects are just as essential. Autonomy, flexibility, and work-life balance are some stand-out benefits for younger generations like Gen-X while millennials value feedback, transparency, and opportunities for career development and growth. Gen-Z wants to satisfy their sense of purpose through a meaningful career. These are all very attractive qualities for any healthcare organization to strive for. When mentioned in a review of your workplace they add extreme recruitment value.
Beyond providing these opportunities for a great employer review, any and all of the above create a stronger culture within your workplace. Testimonials from happy employees begin there. The positive reviews have a strong potential to drive an emotional connection with candidates that draws them to your healthcare organization.
For more information on how you can earn positive reviews that help to recruit quality nursing staff contact BOS Medical Staffing.
